Projects
Current work first, prior work below.
Subfeel
subfeel.comThe feeling underneath. Reads nine specific feelings in what people already wrote, with founder-judged ground truth and a locally fine-tuned model. Formerly Feel Layer; the measurement layer under Got Cosy and Got Hush.
Highlights
- Nine feeling detectors, each judged blind against human verdicts
- MCP endpoint so AI clients can query it directly (subfeel.com/mcp)
- Powers Got Cosy and Got Hush
Got Cosy
gotcosy.com6,300+ hotels scored for cosiness from guest reviews. AI-consumable graph exposed via MCP.
Highlights
- Scored 6,300+ hotels for cosiness using calibrated review analysis
- AI-consumable graph exposed to clients via MCP
- Booking-link verification pipeline that visits every link and flags wrong destinations
Got Hush?
gothush.comLaunched July 2026. 813 hotels with evidence-gated quiet scores deduced from guest reviews.
Highlights
- 813 hotels scored with evidence-gated quiet ratings
- Every score backed by mention counts and quotes from real guest reviews
- Launched July 2026
Buy-Again Score
buyagainscore.comProduct registers answering one question: would owners buy it again. Launching soon.
Highlights
- Answers one question per product: would owners buy it again
- Launching soon
Humbl3
E-INK display providing real-time Spotify and YouTube streaming analytics for artists and content creators.
Highlights
- Developed a data-driven display solution that processes real-time streaming metrics
- Integration with Spotify and YouTube streaming platforms
- Led product strategy, development roadmap, and market positioning
WMG D2C FanApp Platform
Warner Music Group's direct-to-consumer platform for deeper artist-fan connections. Privacy compliance, seamless login flows, internal data management.
Highlights
- Ensured privacy compliance across global territories
- Integrated the platform with WMG's tech stack via Salesforce, Tableau, and Jira
- Managed stakeholders across WMG's global organization
Warner Connect
WMG's most-used marketing tool. Custom user research platform for the music industry, generating SEK 250+ million in revenue and engaging 100+ million users.
Highlights
- Generated SEK 250+ million in revenue
- Engaged 100+ million users across artist campaigns
- Enabled 15+ million fan registrations
- Supported all major WMG artist releases from 2019 to 2024