Per WinrothProduct Manager & Co-founder

    Dynamic Product Manager with experience delivering data-driven solutions across music marketing, gaming, and digital platforms.

    Currently building on an operating system for AI agents I wrote myself: Subfeel, Got Cosy and Got Hush, shipped solo in 2026.

    Professional Summary

    Proven expertise leading cross-functional teams to create and execute product strategies, roadmaps, and growth initiatives that drive user engagement and revenue. Adept at leveraging data insights to inform decision-making, ensuring compliance with global privacy standards, and managing stakeholders at all levels.

    Work Experience

    I've spent my career building innovative products across the music and digital space.

    Independent Product & AI Developer

    Self-employed

    2026–Present

    Building AI-native products end to end, solo.

    Parasition

    Advisory

    Sep 2025–Apr 2026

    Advised Parasition, whose AI Hugo is a marketing co-working space for the music industry, on product and go-to-market.

    Warner Music Group

    Product Manager

    2023–2024

    Led development of WMG's D2C FanApp platform with focus on privacy compliance and user experience.

    Current Projects

    Four live products shipped solo in 2026, plus prior work below.

    Subfeel homepage

    Subfeel

    Visit

    The feeling underneath. Reads nine specific feelings in what people already wrote, with founder-judged ground truth and a locally fine-tuned model. Formerly Feel Layer; the measurement layer under Got Cosy and Got Hush.

    InstrumentMCPFeelings
    Got Cosy homepage

    Got Cosy

    Visit

    6,300+ hotels scored for cosiness from guest reviews. AI-consumable graph exposed via MCP.

    AI ScoringMCPHotels
    Got Hush? homepage

    Got Hush?

    Visit

    Launched July 2026. 813 hotels with evidence-gated quiet scores deduced from guest reviews.

    AI ScoringEvidence-GatedHotels
    2026
    Buy-Again Score
    buyagainscore.com

    Buy-Again Score

    Visit

    Product registers answering one question: would owners buy it again. Launching soon.

    Product RegisterReviewsLaunching Soon

    Core Skills

    My professional toolkit built across multiple industries and roles.

    AI systems and agents

    Runs projects on DIE-OS, an operating system for AI agents he built and published: 14 constrained roles, 14 gates, append-only laws, a mechanical checker. Frontier models for judgment, cheaper models for execution.

    Measurement and evaluation

    Nine feeling detectors judged blind against his own verdicts, sealed exams with frozen bars and look budgets, an adversarial reviewer that files predictions before results exist. Over 2,900 blind verdicts in the last month alone.

    Local models and fine-tuning

    Fine-tuned 14B models (QLoRA on rented L40S, MLX on Apple silicon) that beat frontier models on domain labeling. Moved image analysis to a free open-weight model on local hardware.

    Analytics and data

    Built the scoring pipelines behind Got Cosy (6,300+ hotels on a calibrated 0 to 10 scale) and Got Hush (813 hotels, evidence-gated), plus a corpus engine that discovers, licenses and ingests review datasets continuously.

    Product management

    Twelve years of it: Warner Connect from zero to WMG's most-used marketing tool, 100M+ users, SEK 250M+ revenue; now shipping solo, end to end, from data to live product.

    Stakeholder management

    Global teams at Warner Music, artists and their management (Coldplay, David Guetta, Ed Sheeran), executive stakeholders, and advisory work with an AI marketing startup.

    CRM and marketing

    Audience segmentation with predictive models that lifted email conversion from 12.5% to over 35%; answer-engine optimization so AI assistants cite the products.

    Privacy and compliance

    Owned privacy for Warner Connect across 100M+ users and 10,000 digital campaigns, and privacy compliance for WMG's D2C FanApp across global territories.

    Want help with something like this?

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